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Writer Agness Kaku believes the mainstream white culture undermines efforts to combat sexual harassment based on Asian fetish.
Noting how frequently women of Asian descent are subjected to verbal and online harassment, Kaku argues that Asian fetish "thrives on double standards that make light of racial bias against Asians" and states this downplaying leaves women vulnerable to stalking and violence.
This idea is based on the stereotype of "the Oriental woman" who is considered to be beautiful and sexually exciting as well as caring, compliant and submissive.
In her essay "Hateful Contraries: Media Images of Asian Women", British filmmaker Pratibha Parmar comments that the media's imagery of Asian women is "contradictory" in that it represents them as "completely dominated by their men, mute and oppressed" while also presenting them as "sexually erotic creatures".
There is a social stigma in the country against Thai women marrying white men, but research published in 2015 indicated that an increasing number of young middle-class Thai women were marrying foreign men.
One result of this was a developing appetite amongst the Western middle class for Asian goods and art; for example, Chinese export porcelain. American men who may not have had preconceived notions about Asian women were drafted and sent to fight in Asia where they saw Asian women working in the sex industry. Butterfly, the writer David Henry Hwang, using the term "yellow fever", a pun on the disease of the same name, discusses white men with a "fetish" for (east) Asian women.
An Asian fetish is an obsession with or objectification of Asian people, culture, or things of Asian origin by those of non-Asian descent, especially when it is related to stereotyping.
It applies to the enthusiasms experienced by some non-Asian people for such things as Asian cinema, An Asian fetish is distinct from an interracial partnership.
Some of this art, such as postcards and fans, featured sexualized depictions of geishas, portrayed as petite, heavily made-up and richly dressed women. The pun refers to the color terminology for race, in which persons of East and Southeast Asian heritage are sometimes described as "Yellow people".
The prominence of this provocative geisha image on trade goods fostered, in the eyes of Western men, the idea of the geisha and East Asian women as decorative, sexual objects. The term "yellow fever" describes someone who is inflicted with a disease, implying that someone with an Asian fetish has a sickness.
A 1998 Washington Post article states 36% of young Asian Pacific American men born in the United States married White women, and 45% of U.